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The Zurich Model of Customer-CentricityStefanie Auge-Dickhut; Bernhard Koye; Axel Liebetrau978-3-319-19938-22016 Edition 1- Offers a framework for the development of business models of banks
- Shows how customer value is created in banks, focusing on the Zurich model
- Includes an exclusive chapter on systemic change management
- Includes supplementary material: sn.pub/extras
€100 €9010% OFF