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  • A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
    Niklas Schaffmeister
    978-3-319-19482-0
    2015
    Edition 1
    • Analyzes Brazil, Russia, India and China (BRIC) markets from a brand and marketing strategy point of view
    • Based on scientific research as well as practical insights and case studies across a wide variety of industries
    • Provides hands-on guidance using 25 strategies to develop successful adjusted positioning and marketing strategies
    • Provides a basis for understanding the cultural specialities of each country and related marketing implications

    €100

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