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Brand Building and Marketing in Key Emerging Markets

A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Niklas Schaffmeister

978-3-319-19482-0

2015
Edition 1
- Analyzes Brazil, Russia, India and China (BRIC) markets from a brand and marketing strategy point of view
- Based on scientific research as well as practical insights and case studies across a wide variety of industries
- Provides hands-on guidance using 25 strategies to develop successful adjusted positioning and marketing strategies
- Provides a basis for understanding the cultural specialities of each country and related marketing implications
€100 €90
10% OFF

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