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  • Past and Future Trends
    Subodha Kumar
    978-3-319-18645-0
    2016
    Edition 1
    • Provides a comprehensive overview of optimization issues and models in web advertising
    • Outlines the key optimization problems in mobile advertising and presents the models to solve these problems
    • Discusses the key future trends in web advertising, as well as associated challenges
    • Includes supplementary material: sn.pub/extras

    €100

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