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  • Gabriele Siegert; Kati Förster; Sylvia M. Chan-Olmsted; Mart Ots
    978-3-319-18236-0
    2015
    Edition 1
    • The first comprehensive handbook of media branding International
    • Covers the American and the European view on media branding Multidisciplinary
    • Discusses media branding from different views, disciplines and research traditions up-to-date
    • Reflects current issues in media management practice and research
    €280 €252
    10% OFF

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