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  • Jean-Charles Chebat; A. Ben Oumlil
    978-3-319-17383-2
    2015
    Edition 1
    • Includes the full proceedings of the 1998 Multicultural Marketing Conference?
    • Includes contributions related to marketing strategy, marketing management and consumer behavior
    • Offers quality research and insights in the field of multicultural marketing
    €280 €252
    10% OFF

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