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  • Samsinar MD Sidin; Ajay K. Manrai
    978-3-319-17320-7
    2015
    Edition 1
    • Includes the full proceedings of the 1997 World Marketing Congress
    • Offers quality research and insights in the field of marketing from around the world
    • Includes contributions related to marketing strategy, marketing management and consumer behavior
    €280 €252
    10% OFF

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