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  • Edward G. Thomas; S.R. Rao
    978-3-319-17317-7
    2015
    Edition 1
    • Includes the full proceedings of the 1988 International Conference on Service Marketing
    • Offers cutting edge research and insights in the field of marketing
    • Includes contributions related to marketing research, marketing strategy, and consumer behavior
    €280 €252
    10% OFF

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