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  • Naresh K. Malhotra
    978-3-319-16943-9
    2015
    Edition 1
    • Includes the full proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
    • Includes contributions related to customer behavior, international marketing, marketing management, marketing education and industrial marketing
    • Provides a variety of quality research in the fields of marketing theory and practice

    €180

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