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  • John C. Rogers III; William A. Dempsey; Charles W. Lamb, Jr.; Dale M. Lewison; Patrick L. Shul; Saraswati P. Singh
    978-3-319-16937-8
    2015
    Edition 1
    • Includes the full proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
    • Provides a variety of quality research in the fields of marketing theory and practice
    • Includes contributions related to marketing research, marketing management, industrial marketing and consumer behavior
    €280 €252
    10% OFF

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