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  • Understanding the Role of Women in Wine Marketing
    Mojca Ramšak
    978-3-319-16661-2
    2015
    Edition 1
    • Provides the historical background of women’s honorary wine institutions – the wine queens
    • Explains women’s role in the promotion of wine and in informal wine culture education
    • Uncovers new approaches in marketing strategies of wine lifestyle and wine tourism
    • Includes supplementary material: sn.pub/extras
    €100 €90
    10% OFF

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