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United Nations Sustainable Development Goals (SDGs)
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Best Practices, Challenges and SolutionsSebastian Zenker; Björn P. Jacobsen978-3-319-15329-22015 Edition 1- Offers an interdisciplinary approach that also combines theory and practice
- Explains what inter-regional brands are and explores the special challenges on both theoretical and practical levels
- Proposes many best practices to help practitioners and students alike to understand the challenges of inter-regional branding and find possible solutions
€280 €25210% OFF