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  • Best Practices, Challenges and Solutions
    Sebastian Zenker; Björn P. Jacobsen
    978-3-319-15329-2
    2015
    Edition 1
    • Offers an interdisciplinary approach that also combines theory and practice
    • Explains what inter-regional brands are and explores the special challenges on both theoretical and practical levels
    • Proposes many best practices to help practitioners and students alike to understand the challenges of inter-regional branding and find possible solutions

    €280

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