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  • B. J. Dunlap
    978-3-319-13254-9
    2015
    Edition 1
    • Includes the full proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
    • Offers research and insights in the field of marketing
    • Includes contributions related to marketing strategy, consumer behavior, and marketing education
    • Includes supplementary material: sn.pub/extras
    €280 €252
    10% OFF

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