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  • Mastering Business Markets
    Michael Kleinaltenkamp; Wulff Plinke; Ian Wilkinson; Ingmar Geiger
    978-3-319-12463-6
    2015
    Edition 1
    • Provides a comprehensive overview of the economic fundamentals of business markets and business marketing
    • Focuses on all activities needed to gain a deep understanding of business markets
    • Sets the stage for all business marketing activities
    • Includes supplementary material: sn.pub/extras
    €419 €377
    10% OFF

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