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  • Comprehensive Brand Development for Cities and Regions
    Mihalis Kavaratzis; Gary Warnaby; Gregory J. Ashworth
    978-3-319-12424-7
    2015
    Edition 1
    • Clear evidence-based approach towards Place Branding and its future makes the book indispensable for researchers
    • Identification and in-depth discussion of Place Branding as a contributor to cultural, economic and social development makes the book relevant to practitioners
    • Contributions from world-leading specialists provides expert analysis of important issues in an accessible manner for academics and students alike?
    • Includes supplementary material: sn.pub/extras
    €300 €270
    10% OFF

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