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  • Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference
    Melissa Moore; Robert S. Moore
    978-3-319-11927-4
    2015
    Edition 1
    • Includes the full proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference
    • Offers cutting edge research and insights in the field of marketing
    • Includes contributions related to marketing research, marketing strategy, and consumer behavior
    • Includes supplementary material: sn.pub/extras
    €280 €252
    10% OFF

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