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  • Dawn R. Deeter-Schmelz
    978-3-319-11797-3
    2015
    Edition 1
    • Includes the full proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
    • Offers cutting edge research and insights in the field of marketing
    • Includes contributions related to marketing research, marketing strategy, and consumer behavior
    • Includes supplementary material: sn.pub/extras
    €180 €162
    10% OFF

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