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  • Naresh K. Malhotra; Jon M. Hawes
    978-3-319-11101-8
    2015
    Edition 1
    • Includes the full proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
    • Includes contributions related to customer behavior, international marketing, marketing management, sales management and industrial marketing
    • Offers research and insights in the field of marketing
    • Includes supplementary material: sn.pub/extras
    €180 €162
    10% OFF

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