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  • Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
    Mary Conway Dato-on
    978-3-319-10873-5
    2015
    Edition 1
    • Includes the full proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
    • Offers cutting edge research and insights in the field of marketing
    • Includes contributions related to global marketing, marketing strategy, and consumer behavior
    • Includes supplementary material: sn.pub/extras

    €280

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