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  • Design and Investment Strategy
    Zoran Antonijevic
    978-3-319-09075-7
    2015
    Edition 1
    • Addresses the impact of study design on maximizing the output at the portfolio level in the pharmaceutical industry
    • Examines portfolio optimization comprehensively by integrating input from multiple stakeholders
    • Provides an integrated approach that considers value proposition earlier in the clinical development process by incorporating marketing, commercial and medical affairs perspectives
    • Includes supplementary material: sn.pub/extras

    €380

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