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Optimization of Pharmaceutical R&D Programs and Portfolios

Design and Investment Strategy

Zoran Antonijevic

978-3-319-09075-7

2015
Edition 1
- Addresses the impact of study design on maximizing the output at the portfolio level in the pharmaceutical industry
- Examines portfolio optimization comprehensively by integrating input from multiple stakeholders
- Provides an integrated approach that considers value proposition earlier in the clinical development process by incorporating marketing, commercial and medical affairs perspectives
- Includes supplementary material: sn.pub/extras
€380 €342
10% OFF

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