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  • Marc-Oliver Jauch
    978-3-319-07115-2
    2014
    Edition 1
    • Introduces the latest and innovative method of Uniform Across-the-Board Promotions
    • Analyzes the impact of uniform discounts on short- and long term consumer behavior using state-of-the art marketing methods (e.g. Hierarchical Bayes, dynamic effects model)
    • Guides on how retailers can successfully profit from Uniform Across-the-Board Promotions
    • Includes supplementary material: sn.pub/extras

    €100

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