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  • Suppliers, Retailers, and Consumers
    Ewelina Lacka; Hing Kai Chan; Nick Yip
    978-3-319-06121-4
    2014
    Edition 1
    • Provides a comprehensive view on e-commerce acceptance from the perspectives of suppliers, retailers and consumers
    • Identifies the opportunities and threats deriving from acceptance of e-commerce
    • Explores a holistic view on e-commerce that will be useful for researchers interested in virtual platforms and practitioners involved in development of e-commerce strategies
    • Includes supplementary material: sn.pub/extras

    €180

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