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  • Roberta Minazzi
    978-3-319-05182-6
    2015
    Edition 1
    • Examines the impact of social media on consumer behavior and company strategies
    • Provides a literature review on social media research in tourism
    • Analyses social media metrics for the tourism sector
    • Follows an approach that combines theory and practice
    • Includes supplementary material: sn.pub/extras

    €220

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