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  • A General Scientific Theory
    W. Edward McMullan; Thomas P. Kenworthy
    978-3-319-04726-3
    2015
    Edition 1
    • Develops a new and more accurate scientific theory of entrepreneurial performance based in entrepreneurial creativity
    • Builds on pre-existing, established theory from Economics/Entrepreneurship (Schumpeter) and Psychology/Creativity (Sternberg & Lubart)
    • Reviews related empirical research and provides a predictive model of entrepreneurial outcomes
    • Includes supplementary material: sn.pub/extras

    €100

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