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  • An Application in Consumer-Brand Relationships (CBR)
    S. Sreejesh; Sanjay Mohapatra
    978-3-319-02687-9
    2014
    Edition 1
    • Provides a comprehensive guide to design and conduct research in management-related fields
    • Examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing
    • Includes videos for complete qualitative data collection and data analysis, to help readers understand the research process and use the software programs
    • Includes supplementary material: sn.pub/extras

    €100

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