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  • Emergence of a Lead Market in India
    Rajnish Tiwari; Cornelius Herstatt
    978-3-319-02066-2
    2014
    Edition 1
    • Critical analysis of today’s dominant logic and extension of lead market paradigm
    • Delivers new assessment tools for identifying emerging lead markets
    • Explores opportunities for frugal innovations and their constituent characteristics
    • Detailed analysis of a sunrise industry in India?
    • Includes supplementary material: sn.pub/extras

    €180

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