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Product Variety in Automotive Industry

Understanding Niche Markets in America

Marco Guerzoni

978-3-319-01907-9

2014
Edition 1
- A historical and analytical time travel in the US automotive industry
- Rich data and anecdotal evidence to understand history and nature of product variety
- One of the few in-depth studies on niche markets?
- Includes supplementary material: sn.pub/extras
€100 €90
10% OFF

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