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  • A Handbook for the Entire Value Chain
    Philippe Malaval; Christophe Bénaroya; Jonathan Aflalo
    978-3-319-01354-1
    2014
    Edition 1
    • The sole marketing book dealing with the whole value chain (civil & defence) from parts, engine through airframers to airlines and airports
    • The most complete and appealing handbook with accurate and up-to-date case studies
    • Enriched by numerous testimonials and contributions from executives and experts?
    • Includes supplementary material: sn.pub/extras

    €150

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