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  • An Applied Orientation
    S Sreejesh; Sanjay Mohapatra; M R Anusree
    978-3-319-00539-3
    2014
    Edition 1
    • Provides step by step guidelines for business research methods and data analysis using software programs
    • Offers a mix of both qualitative and quantitative research that readers can apply directly in real market scenarios
    • Each chapter ends with a case study that demonstrates the business research concept discussed?
    • Includes supplementary material: sn.pub/extras

    €180

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