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  • Alireza Faed
    978-3-319-00324-5
    2013
    Edition 1
    • Nominated as an outstanding PhD thesis by Curtin University, Australia
    • Offers a comprehensive survey of the current literature on CRM systems, including the most recent academic research on this topic and its current challenges and gaps
    • Describes a novel intelligent customer relationship management that not only categorizes and analyses customer complaints, but also evaluates customer satisfaction thus helping to convert customer complaints and dissatisfaction into future business development strategies
    • Includes supplementary material: sn.pub/extras

    €280

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