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United Nations Sustainable Development Goals (SDGs)
Top books for working towards the SDGs, hand-selected by Springer Nature editors
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Reclaiming the Soul of Marketing in the Age of Artificial IntelligenceJifeng Mu978-3-032-25134-32026 Edition 1- Explores the advantages and drawbacks of artificial intelligence use in marketing
- Provides practical, evidence-based frameworks for responsible AI marketing strategy
- Emphasizes the essential role of human creativity, empathy, and ethics in an AI-driven marketing world
€200