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  • Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4
    Jasmine Parajuli; Amrita Dey
    978-3-032-19947-8
    2026
    Edition 1
    • Offers cutting-edge research on AI, sustainability, and consumer behavior from global marketing scholars
    • Includes full papers on topics related to innovation, sustainability, and legitimacy
    • Provides actionable insights into digital marketing trends, ethical AI, and brand communication strategies

    €400

    Not published yet

    Available from
    2026-05-12

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