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  • Principles for Financial Success
    Gary L. Frazier
    978-3-032-19112-0
    2026
    Edition 1
    • Provides 21 marketing and channel principles for low brand equity firms for improved performance
    • Discusses the value of connecting with third-party digital platforms in social media and online marketplaces
    • Covers topics including market selection, brand positioning, brand equity, value propositions

    €200

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