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  • How Serendipity, Zemblanity, and Bahramdipity Shape Business Action Under Uncertainty
    Marco Balzano
    978-3-032-17576-2
    2026
    Edition 1
    • Introduces serendipity, zemblanity, and bahramdipity to explain how firms engage with the unexpected
    • Combines theory with tools like the Serendipity Readiness Framework to assess firms’ readiness for serendipity
    • Bridges strategy, innovation, and learning to help scholars and leaders navigate real-world uncertainty

    €170

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