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  • Navigating the Transformation in the AI and Web3 Era
    Baohong Sun
    978-3-032-17490-1
    2026
    Edition 1
    • Features numerous examples, mini-cases, and in-depth case studies showcasing the best and most innovative practices
    • Presents a unified framework by integrating consumer behavior, marketing functions, and digital technologies
    • Provides a clear and actionable digital transformation roadmap

    €200

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