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  • The Impact of Data Collection on Consumer Behaviour
    Deniz Lefkeli
    978-3-032-13691-6
    2026
    Edition 1
    • explores how AI shapes consumer perceptions of being observed, and its influence on attitudes and behaviours
    • offers insights into a modern phenomenon with significant implications for marketing strategy and consumer engagement
    • examines the potential future consequences of perceived surveillance on consumer decision-making
    €80 €72
    10% OFF

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