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  • Consumers’ Evaluation of Product Packaging in Immersive Environments
    Generoso Branca
    978-3-032-10142-6
    2025
    Edition 1
    • Empirically compares packaging evaluations in VR and PR environments
    • Systematically tests structural, haptic, and visual packaging cues
    • Practically informs product development using immersive technologies

    €240

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