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  • A Strategic Approach for Planning and Decision Making
    Arto Lindblom; Matti Kautto; Lasse Mitronen
    978-3-032-09745-3
    2026
    Edition 1
    • A practically orientated textbook aimed at undergraduate and postgraduate students on retailing and marketing courses
    • Includes fresh, real-world examples from the retail sector
    • Translates key research findings into accessible, easy-to-understand language
    €419 €377
    10% OFF

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