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  • A Practical Guide to Key Concepts
    Emílio Távora Vilar
    978-3-032-09728-6
    2025
    Edition 1
    • Engaging and easy to read, this textbook is perfect for those whom English is not their first language
    • Offers real-world examples to help connect theory to familiar, every-day situations
    • Helps to deepen understanding of marketing’s role and encourages critical thinking

    €419

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