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  • A Practical Guide for Students and Researchers
    Daniel Dan; Thomas Reutterer
    978-3-032-08086-8
    2026
    Edition 1
    • Delivers an easy-to-read and hands-on introduction to the world of text mining for marketing students and data scientists
    • Provides numerous examples on using resources from the R statistical packages across several marketing contexts
    • Helps in programming for text-based classification, visualization and analysis of marketing questions

    €419

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