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  • A Very Brief Introduction
    Stefan Kühl
    978-3-032-05029-8
    2025
    Edition 2
    • Market exploration as a new approach beyond the classic approach of market research
    • It shows how organisational structures shape the view of the environment and how they can be influenced by management
    • A guide for practitioners - aligned with newer approaches in organisational science
    €34 €31
    10% OFF

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