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  • Michel Visalli; Mara Virginia Galmarini
    978-3-032-04851-6
    2026
    Edition 1
    • First dedicated volume to integrate different areas of knowledge on collection/analysis of text data
    • Explores experimental aspects of data collection and the emerging use of big data in consumer science
    • Furthers efforts in the field to achieve more complete and complex records of consumer experiences

    €360

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