Skip to main content

License single eBooks

Your results

Search and filter

Showing 1 - 1 of 1
0 eBooks €0

  • A Study of Consumption, Consumers and Wellbeing
    Dong-Jin Lee; M. Joseph Sirgy
    978-3-032-04443-3
    2025
    Edition 1
    • Comprehensively covers research on the effectiveness of certain marketing strategies in increasing consumer wellbeing
    • Addresses how consumer wellbeing and ill-being can impact organizational performance
    • Covers the models and metrics related to consumer happiness in the marketplace

    €280

Is this helpful?

Survey

Survey to collect feedback on the helpfulness of this page.

Survey

Survey to collect feedback on the helpfulness of this page.