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  • Taking Marketing Seriously
    Adrianus Johannes Van Heusden
    978-3-032-01468-9
    2025
    Edition 1
    • Represents the first comprehensive law and economics analysis of personalized marketing
    • Offers law and economics insights with policy proposals to address AI-driven marketing and consumer protection in Europe
    • Explores the legal, economic, and ethical challenges of personalized marketing amid current debates on AI etc

    €320

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