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  • From Product and Service Design to Market and Pricing Strategies
    Vithala R. Rao
    978-3-032-00894-7
    2026
    Edition 2
    • Offers new applications and methods for conjoint analysis in marketing
    • Provides an introduction into the basic ideas of conjoint analysis
    • Features new data types such as eye tracking, visual design evaluation and GPT
    €419 €377
    10% OFF

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