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  • Principles and Practice
    Emmanuel Mogaji
    978-3-031-99367-1
    2025
    Edition 1
    • For MBA, Masters students and leaders who are want a thorough understanding of the key principles of strategic marketing
    • Provides practical tools and insights to help managers align marketing with broader organizational goals
    • Includes real-world case studies, sector-specific insights and a range of pedagogical features

    €419

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