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  • An Applied Approach to Building the Image of Countries, Regions, and Cities
    Jose Filipe Torres; Recep Richie Karaburun
    978-3-031-97325-3
    2026
    Edition 1
    • Includes PPT slides that summarize each concept in the book and are useful for engaging multiple learning styles
    • Provides up-to-date coverage of technology and digital transformation issues in country and place branding
    • Features case studies that capture a range of perspectives on place branding and its challenges, reducing bias potential
    • Request lecturer material: sn.pub/lecturer-material
    €419 €377
    10% OFF

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