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  • Opportunities, Challenges and Transformative Futures
    Brighton Nyagadza
    978-3-031-97088-7
    2026
    Edition 1
    • Explores the opportunities and challenges associated with digital marketing in Africa
    • Combines theory with research-based cases of digital marketing practiced across the continent
    • Includes studies of social media marketing, techno-entrepreneurship, mobile technology and artificial intelligence

    €340

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