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  • Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025
    Anna K. Zarkada
    978-3-031-96930-0
    2025
    Edition 1
    • Examines the human, organizational, institutional, economic, and social consequences of digital transformation
    • Presents timely research on the intersection of operations, management, and marketing in the age of digitalization
    • Challenges norms with new ideas, evidence, and cases from diverse digital stages and contexts

    €300

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