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  • Evidence from Scientific Literature, Case Studies and Consumer Neuroscience
    Alba D’Aniello; Ana Carmela Martinez Levy; Cesare Amatulli; Matteo De Angelis; Rumen Pozharliev
    978-3-031-96833-4
    2025
    Edition 1
    • Discusses aesthetics as a key driver of sustainable choices in luxury consumption
    • Uses the example of ‘Made in Italy’ as a unique context of analysis
    • Uses a multi-method approach to measure both conscious (self-reported) and unconscious (neuroscience) behaviors
    €300 €270
    10% OFF

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