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  • Industries and Markets
    Alkis Thrassou; Demetris Vrontis; Leonidas Efthymiou; Yaakov Weber; S. M. Riad Shams; Evangelos Tsoukatos
    978-3-031-96676-7
    2025
    Edition 1
    • Examines luxury brand transformations and employed sustainable marketing strategies
    • Takes a deep dive into the challenges and opportunities within the luxury sector
    • Explores the complexities of diverse industries and markets in which luxury brands operate

    €360

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